Number Of Chapters
1. You will learn the misconception about personal branding and how you too can build authority without a massive number of followers.
2. You will learn that you must educate your audiences consistently on all social channels, to generate trust and attract opportunities to your pipeline.
3. You will learn the stock market analogy and the new breed of professionals taking the market by storm, and how to keep competitive with them.
4. You will learn how to play with your multiculturality, and that diversity in the workplace is an advantage that you too can have.
5. You will learn how to think and act as a 21st-Century professional and become the top talent demanded by businesses nowadays
Felipe Lodi creates 21st-century branded professionals for businesses that want to sell more, attract and retain top talent with the use of Social Media. At the end of 2018, he launched his first book, Advanced LinkedIn, documenting his Learning and Development and Social Hiring methodologies that led thousands of people to succeed using the network.
He believes that the global demand for specialists can be met with the implementation of employer branding and the upskilling of professionals.
✔ Students and job seekers who want to expose their skill set and attract
international job opportunities.
✔ Freelancers and entrepreneurs who want to build their personal brands
and generate trust.
✔ Employed professionals who want to reach higher levels and grow their
successful careers in new companies.
“It was insightful and completely changed my thinking”
"A very worthwhile targeted training session."
"His contribution has helped over 200 programme participants."
1. Introduction to Personal Branding
2. The 9 Personal Branding Drivers
3. Finding Work with Advance LinkedIn
4. The End of Career Jobs
5. The Attractive Workforce
6. The Stock Market Analogy
7. LinkedIn as a Sales Platform
8. The LinkedIn Profile Structure
9. The Problem-Solving Tagline
10. Storytelling Creates Credibility
11. Social or Professional?
12. Blogging with LinkedIn
13. LinkedIn Online Presence
14. Free Tools You Can Use Today
15. Attracting Opportunities with Advanced LinkedIn
Included with your membership is access to this course and hundreds of hours of masterclasses on the same topic